Sunday, April 20, 2008

Zealous Marketing Launches LasVegasDJz.com: Case Study in Geo-Targeted SEO

“Web Estate Development” Firm, http://www.zealousmarketing.com/, announced today that it has officially launched http://www.lasvegasdjz.com/ today in an attempt to forecast search engine optimization efforts

Cyberspace (ZealousPR)—Zealous Marketing, an internet marketing and “web estate development” company, officially launched a case study in Geo-Targeted SEO (search engine optimization focused on a particular region, area code or zip code) for the city of Las Vegas at http://www.lasvegasdjz.com/ today.

Zealous Marketing’s CEO Joe Perez stated, “We have several clients that are currently in need of Geo-Targeted SEO. In simple terms, they would benefit greatly if they were able to be found in local searches on various search engines; not just Google. What we are doing right now is testing a combination of search engine optimization techniques with regard to timing of certain content releases. If we forecasted well, we should be able to quantify these results within 2 weeks. This means we can also launch the actual seo initiatives for our clients with a running case study just a couple weeks ahead that we can test without risk to the client’s project.”

About Zealous Marketing
The principals of Zealous Marketing bring over 10 years of experience and nearly 500 internet marketing projects to the web estate development arena. Zealous Marketing specializes in strategic Web Estate Development; Creative Website Design, Press Release Optimization and Effective Internet Marketing Strategies.

About Las Vegas DJz
Las Vegas DJz is a Geo-Targeted SEO case study built for the purpose of creating an extremely relevant site for the mutual benefit of users and advertisers. Las Vegas DJz specializing in Las Vegas Weddings and Graduation Party DJ booking. If you’re looking for a DJ in Las Vegas for a Wedding or Graduation Party, then find a Las Vegas DJ at http://www.lasvegasdjz.com/. Find a Las Vegas Wedding DJ at http://www.lasvegasdjz.com/

Sunday, April 6, 2008

Marketing a Presidential Candidate: Cost Effective Fundraising and Media Placement

National Campaign Manager Recognizes Direct Response Pros for “results in terms of votes, caucus participation and donations”

Las Vegas, NV (ZealousPR) — After aiding in the groundswell of grass roots support and cost effective fundraising, direct response marketing and new media firm Direct Response Pros, Inc receives letter of recognition from Presidential candidate Ron Paul’s National Campaign Manager.

“Strategic and cost effective media placement was critical in delivering Ron Paul’s views into the marketplace of ideas,” wrote National Campaign Manager, Lew Moore. “Your assistance in this regard without question brought us results in terms of votes, caucus participation, [fundraising] and donations.” Moore attributed the successful delivery of Ron Paul’s views and cost effective fundraising strategies to vehicles such as the internet, television, radio and a newer, non-traditional direct marketing strategy, targeted text messaging.

Realizing that Ron Paul was receiving little to no mainstream media coverage early on, Direct Response Pros focused on newer technologies to help deliver his message directly to the public through non traditional mediums. Among the DRP arsenal of direct marketing strategies that have proven successful, is targeted text messaging. Targeted text messaging allows the sender to deliver a permission-based text message directly to the mobile phones of a target demographic on a local and national scale, and is simply defined as “Taking a marketing message directly to the personal pocket of the prospect.”

DRP’s Director of Marketing, Thomas Coolidge stated, “We believe that any political candidate seeking cost effective fundraising strategies, running for office or public interest group seeking voter support would most certainly benefit from this type of direct marketing strategy. For example of the latter, imagine if you would be able to deliver the text message ‘Vote No on 10’ with a brief description of the proposed Bill and its effects on Election Day to hundreds of thousands of opt-in mobile phones in that area code. It is my personal prediction that targeted text messaging and the evolution of these newer technologies will soon play an integral role in cost effective fundraising, campaigning and legislation. We are grateful to Ron Paul and his professional staff for having the insight and strength to follow their convictions and try new media placement techniques with us.”

About Direct Response Pros
Well beyond the fledgling test periods of these newer technologies, Direct Response Pros is the culmination of years of developing direct marketing strategies, media relationships and strategic alliances. With over 30 years of practical marketing principals melding with the latest technological applications DRP is a lean, experienced, proven marketing leader. DRP is a full service media consulting firm with an emphasis on cost effective, results driven marketing and advertising.